Let's see things eye to eye. Let's go back to the basics with instruction on how to apply eye cream. Although seemingly self-explanatory, there is a correct way to apply products around the delicate eye area. Here's how!
The human eye is encircled by the orbicularis oculi muscle which allows us to open and close our eyelids. When massaging any muscle, you should be conscience of where the muscle begins (the origin) and where the muscle is less stable, i.e. not attached to bone (the insertion). It's important especially around the eye to apply pressure from insertion to origin to prevent unnecessarily stretching or tugging the muscle.
Apply cream toward the inner corner of the eye. Remember to use your weakest finger (your ring finger!). We have less control over this digit and will therefore be the most gentle. Work product upward. I always like to pause a moment at the beginning of the eyebrow. This pressure point, BL-2, is known to stimulate blood flow and nerve function (plus, feels so relaxing!).
Follow again around the eye until product is absorbed. You can also gently pat any remaining cream into the skin (so long as you're moving in the right direction!). This technique is used for concealer, primer, foundation, creams, oils and more!
The voice of your watchmen—they lift up their voice; together they sing for joy; for eye to eye they see the return of the LORD to Zion. Isaiah 52.8