One of the perks of my job is the chance to spend time with inspiring, entrepreneurial spirited women who sincerely care about making a difference within the "beauty" industry. I use the word beauty in quotations and with a bit of sarcasm because of how distorted the industry has become. Marketing ploys prey upon deep rooted insecurities of the modern woman and make her feel inadequate without the latest "Beauty Balm!" , "Age Spot Cream!" or "Youth Serum!". I'm tired of being told "What's Hot...And What's Not", not to mention, spending money in attempts to achieve an unachievable (a.k.a Photoshopped) ideal. My focus instead is wellness. When overall health and balance is found, beauty (in both spirit and form) follows.
Man...I just got on a soapbox, huh'? Luckily there are brands that share this wellness focus:
Allow me to introduce (and celebrate!) a lovely skincare business owner I met last week at NYC's historic C.O. Bigelow Apothecary -- Blaire of Pristine Beauty. Pristine Beauty takes pride in being paraben, phthalate, mineral oil, and propylene glycol free. This commitment to high quality ingredients began for Blaire at a time of great hardship. Despite her young age (early 30's), and no family history or predisposition, in 2005, Blaire was diagnosed with breast cancer. This came at the same time as the birth of her daughter (now 9 years old and the sweetest gal you'll ever meet!). Can you imagine? A diagnosis like that AND a newborn baby? This prompted her to create her own line of 100% natural products safe to use during chemotherapy treatments.
Read more about her inspiring story here.
Some of my favorite Pristine Beauty products are:
No Scary Hairy Serum (Click here to see Total Beauty's impressive 9.8 rating!)
Ingredients: Glycerin (Plant Source), Purified Water, Sodium Stearate, Castor (seed) Oil, Salvia Officinals (Sage) Extract, Citrus Tangerina (Tangerine) Oil, Vanilla Planifolia Fruit Extract, Calcium Carbonate, Saccharomyces Ferment (Pro-biotic Vegetable Enzyme), Aloe Barbadenisis Leaf Juice, Ethyhexylglycerin (Vegetable based Preservative), Organic Alpine Lichen.
Ingredients: Organic Cocos Nucifera (Coconut) Oil, Organic Sesamum Indicum (Sesame) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Rosa Canina (Rose Hips) Seed Oil, Persea Gratissima (Avocado) Butter, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Squalene (Vegetable), Rosmarinus Officinalis (Rosemary) Leaf Oil, Lavandula Angustifolia (Lavender) Oil, Cananga Odorata Genuina (Ylang) Oil.
Like Pristine Beauty, many brands are shifting their focus from vain aesthetic to ecologically friendly, skin safe, and cruelty-free ingredients. If we as the consumer continue to demand a higher standard and complete transparency in labeling, brands will have to follow suit to stay relevant in a savvy market. We hold the purchasing power! Wield it!